What
TechTrack is a hands-on, collaborative event in Tallinn, Estonia where participants dive into the world of music technology. This series includes three interactive workshop sessions focused on inspiring ideas, developing prototypes, and preparing final pitches. The workshops guide participants from brainstorming innovative solutions to building functional prototypes, all with expert guidance. TechTrack is a pilot project by Music Estonia under the Interreg Baltic Sea Region’s Music Industry Resilience Acceleration Programme (MI-RAP).
Why
The music tech scene in Estonia is still in its early stages. This event aims to offer a structured environment for innovators, visionaries, and music industry players to come up with new solutions and partnerships to kickstart the growth and development of a vibrant music technology ecosystem.
For Whom
The workshop series is designed for professionals from the music and tech industries in Estonia, such as music managers, record labels, event organisers, sound engineers, developers, designers, marketers, innovators. Whether you’re a seasoned expert or an emerging innovator, if you’re passionate about the intersection of music and technology, this event will provide the tools, community, and mentorship to bring your ideas to life.
Focus topics
And the industry players introducing the topic
Live Music, Immersive Experiences & Sustainability
Sustainable touring and production
Relevant for Tech:
- AR/VR platforms, spatial audio, quantum music
- Green energy tech, carbon tracking tools
Karl Sirelpuu
Kätlin Vesi
Music Distribution, Marketing & Artist Development
Tools for artist management – focusing on collaboration and fan engagement strategies
Relevant for Tech:
- SaaS platforms for distribution
- AI-driven marketing tools
- Social media automation tools
- Artist collaboration tools
Aivar Laan
Heiko Leesment
Data & Rights Management
Relevant for Tech:
- Blockchain for royalties and licensing
- AI tools for metadata tagging and automated rights management
- Sync licensing platformsand rights clearance
- Data analytics for tracking music usage and revenue
Tanel Maandi
Kertu Mägar
Music in Other Fields
Relevant for Tech:
- Adaptive and procedural music generation for gaming and immersive environments
- AI-driven therapeutic and fitness solutions
- IoT and smart audio technologies for personalized soundscapes
- Data-driven tools for analyzing health and engagement metrics
Villem Rootalu
Keit Kollo
Prizes
Winners will receive a 6-month incubation program that includes:
Timeline
Registration opens
Session 1 | Trends in MusicTech
Session 2 | AI in Music
Session 3 | Fundraising in MusicTech
Idea pitching at Tallinn Music Week
Sessions
SESSION 1 | 06. FEB
@LIFT99, TALLINN
A history and future of music technology through the eyes of Abbey Road REDD
Karim Fanous, INNOVATION MANAGER AT ABBEY ROAD REDD
SESSION 2 | 19. FEB
@LIFT99, TALLINN
AI in Music: Transforming Creativity, Business, and Ethics in a Changing Ecosystem
Martin Clancy, Founder at AI:OK
SESSION 3 | 13. MAR
@LIFT99, TALLINN
Unlocking Growth: Navigating the Funding Journey for MusicTech Scale-Ups
Xavier Peters, CEO at LeanSquare
Mentors
Kalev Rundu
Kristjan Jansen
Andreas Roosson
Gloria Paul
Frequently Asked Questions
Is this event for me?
This series is for innovators, technologists, entrepreneurs, organisations interested in the intersection of music and technology, including professionals from the music industry (managers, record labels, event organizers, sound engineers) and the technology sector (developers, data scientists, tech startups).
Can I join if I don’t want to join a team?
You are welcome to listen to the keynotes and engage in the sessions even if you don’t think you want to join a team. Who knows, maybe some ideas are so good that you can’t resist joining!
Do I need an idea to join?
You can join the event whether you have an idea or not. You can join other people’s ideas on the spot.
Do I have to attend all the sessions?
If you join a team or are the idea owner, then you are expected to participate in all the sessions.
What happens after the series?
After the workshop series you are encouraged to continue building the idea on your own. The winners will join a 6-month incubation program, where we will provide support and mentoring to further develop your idea.
I have another question, who should I reach out to?
Please reach out to the project lead Marili Randla via marili@musicestonia.eu
Blog
TechTrack Winning Teams
On Friday we wrapped up TechTrack - Estonia's first-ever Music Tech programme - with the final pitching event at Tallinn Music Week! The six finalists pitched their ideas to a panel of experts, investors and mentors. After a tough decision, the jury selected the top 3...
Session 3 Recap – TechTrack Finalists
🚀 TechTrack Session 3 wrapped up last week, marking the final gathering before the big pitching event at Tallinn Music Week! This session was all about refining prototypes, perfecting pitches, and selecting the top teams who will move forward to showcase their ideas...
Session 2: Concept Development and Prototyping
🚀 We gathered again in Lift99 for the second session of the TechTrack workshop series, bringing together our music tech innovators for a deeper dive into concept development and prototyping. After a dynamic start in Session 1, where ideas were born, Session 2 was all...